For this special project, I created a 12 x 9 ft. mural for the Córdoba Guitars event space at the Winter NAMM 2018 show–the largest trade show in the Musical Instruments industry with over 115,000 attendees. The objective was to create a playful yet professional step-and-repeat for consumers to take pictures in front of and post to social media, thereby raising brand awareness. The illustrated text are commonly used for the brand and industry-specific words. I hand-lettered each word, digitalized and designed the mural.